Fem Fitness

The Project

Melissa from FEM Fitness approached me with the vision to rebrand her existing women’s health and exercise business. My task was to breathe new life into FEM Fitness with a comprehensive rebrand for her fledgling business. I achieved this by creating new branding for FEM Fitness, conceptualsing a new company ethos and creating new marketing materials that not only updated her professional image but also aligned to her progression within the fitness industry. 

In addition to rebranding FEM Fitness, I also integrated a fitness class booking system, a monthly subscription service and e-commerce functionality for her supplements, offering a hassle-free platform for clients to purchase these essential products, aligning perfectly with her holistic approach to women’s health and well-being. 


The Outcome

I’m a brand designer from Cornwall, UK, and I’m devoted to helping your business become unforgettable.


Business Development, Logo Design, Branding, Identity, Strategy, Website Development, Ecommerce, Copywriting, Story Telling, Hosting


Using Rob to build my new website was a great choice. Rob really took the time to get to know me and my business, and not only build a website that captures the essence of my business but he also helped me with my rebrand. Being so friendly and patient, I would definitely use Rob for any future projects and highly recommend him. 

Melissa Douche- FEM Fitness

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